MKT 305 - Principles of Marketing

Institution:

Shippensburg University of Pennsylvania

Subject:

Marketing

Description:

Introduction to language and issues of marketing with emphasis on learning to develop responsive marketing strategies to meet consumer needs. Topics include market segmentation, product development, promotion, distribution, and pricing. Introduction to such topics as the external environment, marketing research, international marketing, ethics, and careers in marketing may be included. Prerequisite: Business major, upper division status.

Credits:

3.00

Credit Hours:

Prerequisites:

ECO 102 FOR LEVEL U WITH MIN. GRADE OF D OR ECO 113 FOR LEVEL U WITH MIN. GRADE OF D OR HON 166 FOR LEVEL U WITH MIN. GRADE OF D

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

This course is approved for distance education instruction. Distance education opportunities vary by semester. Please contact the university for more information.

Additional Information:

Historical Version(s):

Institution Website:

www.ship.edu/

Phone Number:

(717) 477-7447

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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