BUS 221 - Principles of Marketing

Institution:

Lehigh Carbon Community College

Subject:

Business

Description:

A study of the organizational function of processes and procedures for the creation, communication, and distribution of goods and services and the management of customer relationships as it creates value and benefit to the organization and its stakeholders. Consumer behavior and all elements of the marketing mix (product, place, price and promotion) will be analyzed. The role of social media and mobile marketing is explored.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lccc.edu

Phone Number:

(610) 799-2121

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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