BUS 141 - Principles of Advertising

Institution:

Lehigh Carbon Community College

Subject:

Business

Description:

An introduction to the principles, procedures, and problems of modern-day advertising using an integrated marketing communications approach. Planning and research; preparing and creating ads; as well as media strategy and ad placement for maximum return will be included. Specific topics such as digital and social media applications will be explored.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lccc.edu

Phone Number:

(610) 799-2121

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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