MGT 160 - Customer Relationship Management

Institution:

Montgomery County Community College

Subject:

Management

Description:

This course introduces students to major issues and creative problem-solving in managing customer relationships. Important strategies necessary to maintain high quality relationships with customers in a competitive, challenging, and complex environment are developed. Current trends in the industry will be reviewed, and students will develop the ability to interpret these trends and will develop the skills necessary to achieve excellence in managing customer relationships in a dynamic marketplace.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mc3.edu

Phone Number:

(215) 641-6300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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