MKT 131 - Advertising & Promotion

Institution:

Montgomery County Community College

Subject:

Marketing

Description:

Students learn the theory and practice of advertising and marketing promotions, including advertising principles and practices plus the integration of other types of marketing promotions. Focus is on the process of advertising, promotions and media working together for strategic and effective Marketing Communications. Emphasis is placed on understanding, identifying, evaluating, selecting and planning the various types of promotions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mc3.edu

Phone Number:

(215) 641-6300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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