Provides the students with the basic knowledge of why consumers behave and consume products the way that they do. The course examines the psychological, ethical, and management implications of consumer behavior. Considers global and technology issues and trends in consumer behavior as well as studying the consumer decision process. Fall/Spring, 3 hours lecture and discussion, 3 credits.

Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Includes an analysis of consumer spending and saving habits, product preferences, shopping behavior, leisure time patterns, and social change. Explores the influence of advertising, selling and fashion trends. Includes lectures, class discussions, videos, projects, case analyses, oral presentations, written assignments, and guest speakers.. Lab access fee of $13 for computers applies.