Description: Role of marketing in the economy and in business and nonprofit organizations; environmental factors affecting marketing; nature of marketing management decisions. Grading: Regular grades are awarded for this course: A B C D E. Special course fee required: Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session. Prerequisite(s): Professional Admission as specified in the Eller College of Management. Usually offered: Fall, Spring, Summer.

Prerequisite(s): University Advanced Standing. Studies consumers, markets, and environments from the perspective of the marketing manager. Covers the fundamentals of customer behavior, market research, marketing strategy, product management, pricing, professional selling, distribution, and promotion. Includes case analysis, lectures, class discussions, videos, oral presentations, written assignments, guest speakers, and a marketing plan project.. Lab access fee of $13 applies.