The information presented is an unofficial guide to how courses may transfer. Other factors to consider are grades received in the courses, the year in which the course was taken, and the major pursued after transfer. In all instances, final decisions about acceptance of course credit will be made by Lackawanna College.
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Introduction to Business explores a broad range of business concepts, provides basic knowledge needed in subsequent business courses, and helps students to see the role of business in society; examines top- and first-line management decisions in large and small business environments. (3 credits)
- Credits
- 3.00
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(Formerly MK 101) This course provides the student with an insight into, and an understanding of, a modern marketing system. Students will learn about the 4Ps (price, product, place, and promotion) and gain an understanding of their interdependent relationship. Throughout the course, common technological methods for research and promotional efforts will be addressed. (3 credits). Pre-Requisites: MKT105 Honors students in this course will examine their role in environmental influence, consumer behavior, and diversity within the realm of marketing. These students will conduct marketing research to use the data in a final project related to supporting the marketing goals of an existing business.
- Credits
- 3.00
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This course will explore the importance of strategic planning aspects for sales and marketing organizations. Students will focus on the complete personal selling process, from prospecting to closing a sale. Additional topics include customer relationship management, customer buying behavior, sales strategies, and distribution issues. (3 credits) Prerequisite: MKT105 or SPT120 or SPT220
- Credits
- 3.00
View more information about Lackawanna College
- Location
- Scranton, Pennsylvania
- Phone
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(570) 961-7810
Call Lackawanna College
- Email
- questions@lackawanna.edu
Lackawanna College is regionally accredited by the Middle States Commission on Higher Education (MSCHE)
Effective Dates
11/23/2021 until 12/31/2024
Notes
Nine (9) credits are aligned to the following Lackawanna College POS:
CIP 52.0201 Business Administration, Associate in Science (A.S.), Degree.
CIP 52.0101 Business Studies, Associate in Science (A.S.), Degree.
Minimum Grade
You need a minimum grade of B to transfer these courses from PA Bureau of Career and Technical Education to Lackawanna College.
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