The information presented is an unofficial guide to how courses may transfer. Other factors to consider are grades received in the courses, the year in which the course was taken, and the major pursued after transfer. In all instances, final decisions about acceptance of course credit will be made by Purdue University Global-Davenport (formerly Kaplan University-Davenport).
-
A description for this course has not been provided
- Credits
- 0.00
- Offered
- Between 9/1/2000 - 8/31/2001
View more information about Western International University
- Location
- Phoenix, Arizona
- Phone
-
(602) 943-2311
Call Western International University
Western International University is regionally accredited by the North Central Association of Colleges and Schools (NCA-HLC), The Higher Learning Commission
Western International University's calendar system is: Other academic year
-
This is an introductory course emphasizing key concepts and issues underlying the modern practice of marketing. The role of marketing in the organization and in society is examined and analyzed. Course content includes the general nature and role of marketing, the marketing concept, buyer behavior, and the environment in which marketing operates. The marketing planning process is analyzed through the four main decision areas of products and services, distribution, promotion, and pricing.
- Credits
- 5.00
- Offered
- Between 9/1/1994 - 8/31/2011
This equivalency has additional information that may be relevant to you.
Show additional information |
Hide this message